What comes to mind when you think
of Dickies? For me, it's Trompies, Alaska, the whole kasie vibe njeee. As South
Africa celebrates Heritage Day, have you ever tried to answer these questions:
What is heritage? How does it affect you? According to UMass AMherst Centre for
Heritage and Society, heritage is "the full range of our inherited
traditions, monuments, objects, and culture. Most important, it's the range of
contemporary activities, meanings, and behaviours that we draw from." So,
a question that comes to mind is: Does heritage evolve? Seems
like it; and Dickies has done just that.
They recently announced the
launch of the new Evolve sneaker, which is already available in stores and the
range features high-top and low-top sneakers. Inspired by street and skate
culture, Dickies aimed to create a quality sneaker that is not merely
functional, but also inherently cool and fashionable. With the Evolve, Dickies
has successfully produced a contemporary, comfortable sneaker that combines
both functionality and fashion in a detailed yet uncomplicated design.
Some features of the sneaker
include a non-slip outsole, best quality upper fabrication, thick textured
front and back bumpers for durability, as well as a comfortable extra-support
insole. The shoe is further characterised by its wider comfortable fit, durable
waxed laces and its uniquely Dickies reinforced toecap.
Artistic and detailed branding
set the Evolve apart from the ordinary sneaker, with nickel-free branded metal
trims, a branded Dickies inner lining, and a genuine Dickies ‘D’ outsole. The
sneaker’s design is completed with a bold rubber Dickies logo and a small
Dickies sidewinder label.
The Evolve range is available in
various colours and different fabrics. They're not that bad I must say, price-wise: they range from R299.95 to R399.95.
So, think about it. Does this answer
the question I asked: Does culture Evolve?
While thinking about that, take a
sneak peek at these babies…
