For the love of local fashion,
Proudly South African’s Local Fashion Police returns with a whole new
justice team of four. In support of the clothing, textile, footwear, &
leather sector, Proudly SA alongside Palesa Mokubung, JJ Schoeman, Otsile Sefolo, and
Gert-Johan Coetzee are looking for South Africans who not only love local
fashion, but also embody local is lekker in their everyday lives.
Through the Local Fashion
Police 2023 consumer competition, Proudly South African aims to promote and
celebrate the labour-intensive local clothing, textiles, footwear, and leather (CTFL)
industry – which has a potential to create a significant number of much-needed
jobs and to boost the local creative arts economy. The social media driven
competition invites all qualifying consumers to put their fashion foot forward
and put their everyday wear to the test.
Proudly SA and the Local Fashion Police are looking for four contestants
to walk away with R20 000 worth of fashion each by displaying their unique
styles, everyday wear, and overall support of locally manufactured garments.
This exciting competition aims to celebrate South African designers from all
over the country, while promoting the love for local fashion.
If you know your local fashion
is on point and you have what it takes to impress their fashion police, don’t
think twice, show your love for South African made clothing items by posting a
picture or video of yourself on Proudly SA’s social media platforms, namely,
Facebook, Twitter, Instagram, and TikTok
Members of the public are
invited to post photos of themselves on social media wearing South African
fashion while showing the label of origin in the picture, tagging the store
and/or designer of that garment.
The competition kicked off from
03 August 2022 and consumers will have until Friday 08 September 2023 to post
photos, videos or selfies of themselves on social media wearing South African
made fashion – be it locally made ready-to-wear garments or designer couture –
while showing the label of origin in the picture or tagging the designer or
retail store.
If your fabulous fashion
catches the eye of one of their 2023 Local Fashion Police, you stand a chance of winning one of four R20 000
fashion vouchers redeemable from the four designers! But that's not all; all
four winners will also receive a once-in-a-lifetime opportunity to showcase
their modelling skills. They will have the exclusive privilege of strutting the
catwalk wearing the collections curated by their esteemed fashion designers at
the LFP Fashion Show Finale on Thursday, 26 October 2023.
HOW IT WORKS
1.
Strike a pose: Embrace your local fashion sense put on a stunning
outfit featuring designs from local fashion brands or designers or jump into
your everyday home or workwear. Capture your fashion-forward look in a creative
and engaging photograph.
2. Follow Proudly SA, post and tag: Share your photo on your
preferred social media platform (Instagram, Facebook, or Twitter) using the
hashtags #LocalFashionPolice2023 #WearLocalEveryday #BuyLocalToCreateJobs and
tagging Proudly SA’s relevant accounts as per below:
Twitter:
@proudlysa
Facebook:
@proudlysa
Instagram:
@proudly.sa
Tik Tok: @officialproudlysa
Consumers are encouraged to set their social media
profiles to public during the competition period so they can receive your entry.
3. Spread the Word: Encourage your friends, family, and followers to
like, share, and engage with your post to increase your chances of winning.
Multiple entries are allowed, so feel free to showcase your creativity with
diverse outfits.
You will be notified before the finale on 26
October 2023 whether you made the shortlist. Click
here to view the full terms and conditions for the 2023 Local
Fashion Police competition.
MEET THE ESTEEMED LOCAL
FASHION POLICE
● Gert-Johan
Coetzee
specializes in
couture red-carpet gowns and designs ready-to-wear range. Coetzee is known for
dressing South African and international celebrities at red-carpet events.
●
JJ Schoeman also known as Mr “Miss South Africa,” has designed
amongst others for Miss South Africa and Miss SA Teen, representing South
Africa. JJ has designed for the Miss World and the Miss Universe pageants since
2005, and the National Costume he designed placed second at the Miss Universe
2006.
●
Known for her love of bold prints, Palesa Mokubung is the
owner of Mantsho. She was named “the African trend dictator” by True Love
Magazine in 2019 and received a GQ best-dressed award as well as the Haig Club
Clubman Disruptor Award In 2014.
●
Hailing from Morula
View north of Pretoria, Otsile Sefolo is the founder of Otiz
Seflo which specializes in high-end fashion.
Otiz Seflo tailors for both men and women who are bold in their approach when
it comes to fashion and style.
For more information and updates, follow Proudly SA on Instagram,
Facebook,
and Twitter,
and visit their website www.proudlysa.co.za.