2017 Corona Open J-Bay at the forefront of the fight to protect our Oceans

The Corona x Parley partnership reinforces its commitment to protect the oceans by bringing Parley for the Oceans’ AIR Strategy (Avoid; Intercept; Redesign plastic) to end marine plastic pollution into one of Corona’s main global partnerships: the World Surf League (WSL). Corona and Parley for the Oceans are working together to apply this thinking to the event and are developing several initiatives to reduce the plastic footprint of the Corona Open J-Bay event, educate surfers and audiences about the need to develop more responsible behaviors when it comes to single-use plastic, and raise global awareness of this issue.

These actions are part of the long-term partnership between Corona and Parley for the Oceans, announced in May 2017. The partnership kicked off with a commitment to protect 100 islands around the world against marine plastic pollution by 2020. As part of this joint mission, Corona is also implementing a plastic conscious philosophy across all aspects of the brand by adopting the Parley AIR Strategy, which also includes reducing the use of plastic at all brand activations and events.