CASTLE LITE UNLOCKS CARDI B IN MZANSI THIS JUNE!
Africa’s
biggest supporter of Hip-Hop culture, Castle Lite has sent chills throughout
the continent as they revealed that ground-breaking rapper, Cardi B will
headline this year’s Unlocks experience.
Set
to perform at the TicketPro Dome in Johannesburg, South Africa on 12 June 2020,
Cardi B is one of the most sought-after voices in global Hip-Hop yielding a
Grammy award and a world record for the Most Simultaneous Billboard US Hot
R&B/Hip-Hop Top 10 entries by a female. This year, Castle Lite is proud to
have her headline the Unlocks experience as it celebrates its 10th
year.
This
is a big year for Castle Lite Unlocks as the brand not only celebrates a decade
of making a bigger contribution to African Hip-Hop than any other brand, but
also a decade of having given local fans of the genre, a once-in-a-lifetime
opportunity to see their favourite chart-topping stars such as Drake, J Cole,
Chance the Rapper, Kanye West, Travis Scott, Post Malone, and Meek Mill. And
now Cardi B’s performance marks a triumphant 10-year anniversary of the Unlocks
experience.
“Castle
Lite prides itself in not only being a market leader in the beer category, but
also in our commitment to making a positive contribution to African Hip-Hop
culture. We couldn’t be more excited to reveal the multi-award winning Press
hit-maker, Cardi B as this year’s headliner,” said Castle Lite Brand Director,
Silke Bucker.
The
brand made the big reveal on Thursday, 20 February after
having given loyal Castle Lite Unlocks fans an exclusive first dibs at Early
Bird tickets to the 2020 experience. The internet was a buzz with news of
Unlocks 2020 tickets being sold from as little as R50.
Devoted
fans of the Castle Lite Unlocks movement purchased their Early Bird tickets
prior to finding out who this year’s headlining act would be. This dynamic
pricing model gives our consumers the ultimate opportunity to experience Castle
Lite Unlocks for a fraction of the regular cost while relying on the concert’s
reputation to bring the biggest stars in the world to South Africa.
The
campaign saw tickets at each phase selling in a record-breaking 10 seconds and
sky-rocketing www.castlelite.co.za
to the 4th most visited site in the world by number of visits and is
now the most visited site in Africa. At any given moment, 10s of thousands of
Hip-Hop lovers camped on the site in hopes to snatch one of the Early Bird
tickets.
Consumers
who missed out on this feast of Early Bird tickets can purchase their concert
package deals at their full retail price starting at R690 from www.castlelite.co.za as of Friday, 21 February 2020.
Check out the Caste Lite Unlocks 2020 Announcement AV here:
For more information check out www.castlelite.co.za or
follow the official social media pages:
Facebook: Castle Lite
Twitter: @CastleLiteSA
Instagram: @CastleLiteSA
#CastleLiteUnlocks
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