CASTLE LITE BRINGS ITS PREMIUM AND STYLISH CREDENTIALS TO THE NEW YORK RUNWAY ZA
With the ambition of being the most progressive beer brand on the
African continent,
Castle Lite has partnered with the inaugural New York Runway ZA to serve
innovation, design and extra cold refreshment. Showcasing its latest bottle design innovation
amongst a collective of local and international designers fresh off the New
York Fashion Week runway, the New York Runway ZA will take place on Friday, 11
October 2019 at Cape Town Marriott Hotel Crystal Towers.
With its new, stylish and sophisticated bottle shape, the extra
cold market-leader, Castle Lite found the New York Runway ZA a befitting
occasion to launch its new product to an industry that’s popular for aesthetic expression.
Brand Director, Silke Bucker comments: “Castle
Lite always prides
itself in being a premium brand. To that end, the brand has become renowned for
introducing new and shape-shifting innovations that speak truth to the brand’s
narrative. With our unique and attention-grabbing reveal, which aims to amplify
the brand’s extra cold and innovation credentials, on a premium platform such as the New York Runway ZA, we aim to position
Castle Lite as a category leader!”
Showcasing
designers from New York include VanElse by Else Hardjo, Honee for House of
Honee, Celebrity fashion designer Michael Lombard and ESTE & CHLO by Henry
Picado.
Representing the
forefront of local fashion is SA’s King of couture Jacques LaGrange, BeachCult
by Joanna Hedley, ZED Menswear and KLûK CGDT.
Various ticket
tiers to the event are available for purchase. General Admission at R495
(includes eats, drinks, activations, fashion show, goody bags and after party).
VIP Lounge tickets and the Crystal Box experience are sold out, but a small
number of VIP Premium tickets are still available at R1400 per person sharing,
which includes accommodation and breakfast at Crystal Towers Hotel.
Alternatively, guests are encouraged to drink responsibly and leave their cars
at home and travel safely with Uber.
Tickets are
available through Quicket. Not for sale to persons under the age
of 18.
For
daily updates check out the New York Runway Facebook page or contact
info@redcarpetconcepts.co.za for more information.
Also check
out www.castlelite.co.za or follow the official social media pages:
Facebook:
@CastleLite
Twitter:
@CastleLiteSA
Instagram: @CastleLiteSA
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