ICONIC GERMAN BEER BRAND LAUNCHES BECK’S GREEN - A BEER FOR EVOLVING EXPLORERS
Beck’s
and AB InBev hosted an intimated dinner last night to introduce an alcohol variant
to their beer collection, the Beck’s Green. The brand
launched Beck’s Green at a glittering event held at an iconic
broadcasting station and Home of the Afropolitan, Kaya FM in Johannesburg.
To get the campaign off the ground, the brand partnered with some influential
figures in South Africa with whom they are truly excited to undertake this
journey of extraordinary experiences with.
In attendance were campaign ambassadors Maps Maponyane as well as
South African child star, Dr Musa Mthombeni - who doubles up as a media
personality and qualified medical practitioner. In addition to these two, the
brand has also partnered with Bohang Moeko who is a Model and Actor on
Isidingo. They believe that these three young men are perfect figures who
inspire other men and are recognized for their work ethic and ability to stand
out from the ordinary. I certainly do agree with that!
Having
grown in popularity amongst South African beer lovers, Beck’s is renowned for
its uncompromising quality as well as the freedom and openness which follow a
firm quality of standards and the consistency to be a characterful beer. Just look at this...
As the world observes the month of November as International Men’s
Month, Beck’s also revealed their partnership with the “Home of the
Afropolitan”, Kaya FM to create a platform during Tbose’s popular show –
Platinum Fridays - where listeners can engage with the three personalities to
discuss how they have successfully set themselves apart while staying true to
who they are. The station’s programs will cover a range of topics relating to
men including entrepreneurship, wealth, stealth, health and more. Cheers to that...
Beck’s Green also announced that they are running two competitions
for their consumers. So
if you’d like to be one of 10 lucky winners to walk away with a Hugo Boss watch
valued at R6 000; or be that one lucky person to bag the ultimate
hospitality experience at the 2019 Cape Town Sevens (an all-expenses paid trip
is valued at a whopping R150 000) - follow the hashtag #UnfollowOrdinary
or visit the official Beck’s pages at:
·
Beck’s
South Africa – Facebook
·
@becks_africa
– Instagram
·
@BecksAfrica
- Twitter
ALL THE BEST TO YOU ALL!
0 comments:
Post a Comment