Embracing the rhythm of success with JazzWise Music Business Workshop

The JazzWise Music Business Workshop was designed to provide invaluable information and resources to individuals with limited opportunities, particularly those from disadvantaged communities, schools, and aspiring upcoming artists. The program focused on the Business of Music to inspire and educate the next generation of music industry professionals.

The workshop featured presentations by esteemed entertainment industry practitioners and legends, each offering a deep dive into various aspects of the industry, from music production and composition to talent management, law, marketing, and event management. The goal was to impart insights gained during their journeys. and equip participants with a comprehensive explanation of the music business and its applications across different entertainment platforms.

The workshops featured five streams, each led by distinguished panelists:

1. BUSINESS OF ENTERTAINMENT, Money Talk: Olwethu Leshabane, Ngwako Malakalaka, Standard Bank
2. Regulations and Royalty Collections: Lerato Matsoso, Nontando Mokoena, and Spha Mdlalose.
3. Talent Scouting: Hloni Modise Matau, Osmic Menoe, and Glen Netshipise
4. PR & Marketing: Phindi Matroshe Mtshali, Charma Maluleke, and Lesley Mofokeng
5. True to Your Style: Thandiswa Mazwai and Pilani Bubu

The panelists brought a wealth of experience and expertise from various sectors of the music and entertainment industry, and their insights were expected to inspire and guide the workshop participants toward achieving their dreams and aspirations.

The Workshops are poised to be an enriching and transformative experience, offering invaluable insights and guidance to the next generation of music industry professionals.

Mantwa Chinoamadi, CEO at T-Musicman (Standard Bank Joy of Jazz Festival Producers), stated that the road to the festival is the most critical for the organization.