CASTLE LITE PRESENTS THE SOPHISTICATED NEW 250ML
New York Runway ZA came to a standstill on Friday, 11 October when Africa’s largest premium beer brand, Castle Lite, took over the runway with a show stopping new innovation – the new Castle Lite 250ml, with its stylish faceted neck which hints at the extra cold refreshment that awaits those who choose this cutting-edge beer.
The 250ml is not only at the cutting-edge of product design, it exudes sophistication and style, but its faceted neck design has also inspired music creation with a renowned music producer, Simon Ringrose, as well as local rap sensation, Rouge, who created a track that was inspired by the design of this bottle. In attendance at the New York fashion week, Rouge was heard saying, ‘they’ve done it again; they’ve upped the game’.
As a leader in trendsetting innovations, the launch of the new 250ml follows off the heels of the recently launched Cold Lock, a world-first innovation that saw South Africans experience a secondary packaging that keeps beer extra cold for over 3 hours with no need for ice or a power supply. The premium and stylish new 250ml bottle joins a long line of innovations from Castle Lite. In 2013, the brand introduced their unique 2-Stage Cold Indicator. This was followed by the Ice Core cooler in 2014 and the first-ever re-sealable 910ml returnable pack in 2018.
The Castle Lite new 250ml is a first in the South African beer category. Brand Director, Silke Bucker adds: “We still maintained the same extra cold Castle Lite that consumers know and love, however whether at home or dining out, the new 250ml is the ideal companion for those who know that sometimes, less is more. Extra cold to the last drop, the smaller serving size and sophisticated shape make the new pack both attention-grabbing and unique. We considered our consumers preferred beer drinking occasions and launched a convenient size to suit their extra cold enjoyment experience”
Check out the TV ad to the new Castle Lite 250ml here:
#ExtraColdToTheLast Drop
