CASTLE LITE SET TO UNLOCK THE COLDEST IN THE GAME
Early Bird Tickets To Be Unlocked On 20 February
Castle Lite, Africa’s biggest premium beer
brand is, in 2020, welcoming an epic new era which looms for the Castle Lite
Unlocks experience - the most notable Hip-Hop experience in Africa.
As Castle Lite Unlocks returns for a hallmark
edition in 2020, the brand has taken a bold and unprecedented move in a bid to
do things differently this year and truly Unlock Extra Cold Refreshment for
Hip-Hop lovers.
Renowned for being the biggest supporter of the
Hip-Hop movement in Africa, Castle Lite will release a limited number of Early
Bird tickets this week. These tickets will begin selling at the jaw-dropping
price of R50 and will increase by an additional R50 every 30 minutes. So, the
longer you wait to snatch up your tickets the more expensive they will become.
There is a catch, though!
Devoted
fans of the Castle Lite Unlocks movement will have to purchase these Early Bird
tickets prior to finding out who this year’s headlining act will be. This
dynamic pricing model gives our consumers the ultimate opportunity to experience
Unlocks for a fraction of the regular cost while relying on the concert’s
reputation to bring the biggest stars in the world to South Africa.
In case
you’re wondering who the 2020 headlining megastar will be, you need only wait a
few more days. All that the brand can reveal at this point is that the
flamboyant multi award-winning and record-breaking artist who yields a global
fan base and reach will not only bring their unique flair to Mzansi, but they
will also mark a big shift in the way Castle Lite has done things before.
Be sure
to get your hands on the special Early Bird tickets at www.castlelite.co.za on
Thursday, 20 February starting from R50 at 15:00. The tickets will then
increase in price by R50 every 30 minutes until 19:30 when the brand will
reveal the international headliner. Once done, fans will have to buy regular
Castle Lite Unlocks 2020 festival package tickets at a later stage.
“Castle
Lite Unlocks is in its 10th year now and has seen a decade of
extraordinary musical talent, a celebration of a culture which has captivated
the world and also brought African Hip-Hop to the fore. It is now time to step
things up and take Unlocks to new heights while paying
homage to the culture of Hip-Hop in Africa,” said Castle Lite Brand
Director, Silke Bucker.
“And
what better way to usher in the next decade for Unlocks than to give our
consumers the opportunity to be the first to purchase tickets at an
unprecedented price to the biggest Hip-Hop experience in Africa, headlined by
their favourite international act,” she continued.
For more information check out www.castlelite.co.za or follow the official social media pages:
Facebook: Castle
Lite
Twitter: @CastleLiteSA
Instagram: @CastleLiteSA
#CastleLiteUnlocks
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