CASTLE LITE UNLOCKS EARLY BIRD TICKETS “BREAK” THE INTERNET
Africa’s biggest premium beer brand,
Castle Lite released limited-edition Castle Lite Unlocks Early Bird tickets on
Thursday (20 Feb) which caused a frenzy as soon as they went on sale. Thousands
of consumers queued on the brand’s website hoping to get their hands on these
tickets. The hype of consumers battling it out for tickets saw each pricing
point running out of tickets within seconds while also breaking a few records.
The
campaign saw tickets at each price point selling in record-breaking time of 1.2
seconds per ticket, tens of thousands of Hip-Hop lovers camped on the site hoping
to snatch an Early Bird ticket. The Castle Lite site also saw an average of
9890 consumers every 30 minutes with 42094 unique visitors throughout the day.
For its 10-year anniversary in 2020, Castle
Lite made the unprecedented move of Unlocking a limited number of Early Bird
tickets at the ice-shattering price of R50 prior to even revealing the 2020
Castle Lite Unlocks headliner, proving that Unlocks is indeed the most
anticipated Hip-Hop experience on the African continent.
What’s
more, early bird ticket holders were stunned to receive a phone call from
Castle Lite revealing that the headliner was indeed, Cardi B. And just moments
later, the brand let the rest of continent in on the secret and put an end to
the speculation when they revealed that the Bodak Yellow hitmaker would
perform in Mzansi.
Consumers
who weren’t able to get their hands on the Early Bird tickets will now have to
buy regular Castle Lite Unlocks 2020 package tickets which are available right
now starting from R690 on www.castlelite.co.za.
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