ONE GROOVE'S AMA GROOVE TO REUNITE IN SOUTH AFRICA FOR THE MUSIC IMBIZO 2024
Harnessing Music's Power to Equalise the Industry and Reshape the World
Nexus for Musical Exchange
The Music Imbizo, a crucial gathering of music industry professionals, artists, and enthusiasts, will take place in Durban from August 27 to 31, 2024. This event provides a platform for discussions, collaborations, and innovations that can transform the global music landscape. One Groove's participation underscores its commitment to driving industry equality and fostering a more inclusive musical ecosystem.
Driving industry equality and innovation
Rasmus Allin, Co-founder of One Groove, shares: "Our reunion at the Music Imbizo is a pivotal moment for our mission to drive industry equality and innovation. We believe that our participation in the conference will add more value to charting the future of the African music scene through the workshops, masterclasses, and presentations. We look forward to addressing industry challenges and exploring practical solutions with everyone attending, fostering unprecedented connections and innovation."
Bridging Divides through Music
The Ama Groove Songwriting Camp, a collaboration between One Groove and the Riky Rick Foundation for the Promotion of Artivism, epitomises a collective mission to use music as a bridge to foster unity and illuminate the transformative power of art. In April 2024, 14 Ama Groove Artists from South Africa (7) and Denmark (7) came together for a songwriting camp that produced a collection of powerful new tracks [link to mastered tracks]. The camp showcased artists' and partners' talent and dedication to create music that resonates with a diverse audience and sparks meaningful change. In addition to ample collaborative writing sessions, the intensive program included masterclasses and panel talks, culminating in a final listening session with industry professionals.
Reunion Insights
August 28-29: Writing sessions in Durban hosted by Music Imbizo
August 30: Pitch session with publishers, labels, and radio compilers at Music Imbizo
August 31: Playlist & Cocktails publicity event: at Mamakashaka & Friends
September 1-2: Live rehearsal and writing sessions.
September 3: Live showcase at TUT Arts Festival and the Danish Embassy
Be Part of the Experience
One Groove invites media representatives, music industry professionals, and fans to join them at The Music Imbizo 2024 by purchasing tickets via Webtickets. Together, we can celebrate the power of music to unite, inspire, and create lasting change.
Find Out More
For media inquiries or to explore the music from the Ama Groove artists, contact Bongani at hello@onegroove.world or call 072 675 3372. Learn about the reunion and get updates via Instagram - @onegroove.world
About the Collaborators
Please see attached or click the link above for a visual presentation (in PDF form) of the artists with links to their social platforms.
One Groove fosters inclusive spaces that transcend cultural boundaries to nurture talent and cultivate belonging within globally interconnected communities where every voice holds value. They facilitate unique connections across diverse cultures, borders, and genres, bypassing conventional gatekeepers. One Groove is committed to co-creating growth and skills-building opportunities to support artists in reshaping social structures and enhancing their creativity and mental well-being.
The Music Imbizo is an international music business conference and exhibition that includes a film and music festival. Hosted in Durban, South Africa, during the last week of August, The Music Imbizo gathers various music industry stakeholders under one roof to map new and exciting ways for the music industry on the African continent. It is a platform to exhibit, network, and share expertise and knowledge while doing business. For the performing artists, it provides a stage in front of the most influential people in the music business's value chain and creates opportunities to experiment with their audience development.
Shy of a year since its inception, Riky Rick Foundation for the Promotion of Artivism, inspired by the late South African music icon Rikhardo 'Riky Rick' Makhado, stands as a poignant memorialisation and transcendent embodiment of the late artist's life and legacy. Rooted in the profound connection between artivism and mental well-being, the foundation's pillars illuminate art's transformative power as a conduit to wellness.
The Faculty of Arts and Design at Tshwane University of Technology (TUT) proudly presents the sixth TUT Arts Festival from 2 to September 4 2024 on the Arts Campus. This year's theme, ARTIVISM, emphasises using creative consciousness to address social challenges and promote responsible citizenship. The Faculty is also excited to partner with the Riky Rick Foundation for the Promotion of Artivism, Community Arts Network (CAN), and the Global Commons Alliance (GCA) for the inaugural Global Artivism Conference from September 5 to 8, 2024.
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