Archive for 2017

Home Archive for 2017

Urban dwellers have been stepping out of their comfort zones and rediscovering their cities with Heineken®, the world’s leading international premium beer. To kick start the #OpenYourCity movement, Heineken® hosted a series of epic city explorations in Jo’burg, Cape Town and Durban where consumers were challenged to take a break from their mundane routines and embrace the unexpected. Heineken® took them on an incredible journey through their city, with stop-offs at a number of undisclosed (and unexpected) locations.

The final #OpenYourCity event was held on Saturday, December 9^th at the iconic Old Park Station in Newtown, Johannesburg.

Invited guests were given very little information about the event and were notified of the location only a few days before – a challenge to step out of their comfort zones and embrace the unknown. On the night, the brand served up ‘red star treatment’; a visual firework spectacle opened the city like never before; and local and international artists, Kwesta and Wale lit-up the stage.

The one-of-a-kind collaboration between Kwesta and Wale included the first-ever live performance of the chart-topping hit, Spirit. The award-winning Black Coffee, Euphonik, Ms Cosmo, DJ Capital, DJ Franky, DJ Banques, TMO, and a number of other notable DJs concluded the line-up to ensure that guests experienced the best local talent. Television presenter and model KNaomi MC’d the event alongside YFM’s drive time presenter DJ Sabby. Others in attendance included friends of the brand Minnie Dlamini; Chris Jafta and Sandile Ntshingila as well as Dineo Moeketsi, Solo and Lungile Shabalala.

“The Open Your City campaign has seen consumers engage in a series of activations filled with intrigue and excitement, which has changed the way our Heineken® fans view their cities. By partnering with premium venues and the country’s leading DJ’s and influencers throughout the campaign, we made sure everyone had only the best experiences, and I’m proud to say that Newtown was no different,” says Heineken® South Africa Marketing Manager, Themba Ratsibe.

If you didn’t make it to one of the #OpenYourCity events, it’s not too late to take part. Purchase any Heineken, use the unique code on the underliner/pull tab and you could stand a chance to win a once in a lifetime trip to Miami or other prizes including Uber vouchers or the opportunity to open your city with an Entertainer app subscription.

HEINEKEN® Not for Sale to Persons under the Age of 18. Enjoy Responsibly.

Shaping your facial hair for Movember (worldwide men's health awareness month) just became easier with inspiration from the Netflix greats.

You’ve been cultivating the moustache for a few weeks now and it’s time to decide what style and direction you want to take. It's a daunting decision, we know, but fear not, Netflix is home to some of the most brilliant moustaches around. Get comfortable and let some of the greats, inspire you.

The ‘Magnum PI’

Inspired by Pablo Escobar in Narcos

Channel your inner gangster with this close, thick and carefully combed tasche, that exudes confidence.

Narcos is a gritty gangster drama series that tells the true story of Colombia’s most violent and powerful drug cartel, led by infamous drug lord, Pablo Escobar.

The ‘Horseshoe’

Inspired by Joe Caputo in Orange is the New Black

Also known as the ‘biker’, this bold tasche is full with vertical extensions grown down past the corners of the mouth, to the jawline.

Orange is the New Black is a comedic drama that follows a privileged New Yorker, who is sentenced to 15 months in prison for a crime committed in her youth. The Emmy-winning series comes from the creator of “Weeds” and is full of laughs, heartache and drama.

The ‘Full Goatee’

Inspired by Luke in Luke Cage

The fuller the goatee, the greater the look.

The Full Goatee Moustache takes a regular goatee to another level. With fuller hair at the chin that extends up and around the mouth, it’s manly in all the right ways - just like Luke.

Action packed Luke Cage follows a hoodie-wearing, unbreakable ex-con, fighting to clear his name and save his neighborhood.

The ‘Designer Beard’

Inspired by Marco from Marco Polo

The designer beard became popular in the 1980s when rugged men were the most desired. This style was worn and reinvented by singer George Michael,actor Don Johnson and, in the 2010s, rapper Drake. Since then it’s been adopted by many others, including Netflix’s very own Marco Polo.

Set in a world of greed, betrayal, sexual intrigue and rivalry, “Marco Polo” is based on the famed explorer’s adventures in Kublai Khan’s court. If you want the mo, without the massive commitment, follow Marco Polo’s lead and go for a more rugged moustache and a subtle beard combo.

Magnum PI, horseshoe, goetie or designer beard - no matter the shape or style of your Mo this Movember, your face can inspire donations, conversations and real change. Sign up and get growing.

Heineken®, the world’s leading international premium beer, is urging South Africans to step out of their comfort-zones and explore their city.

It’s far too easy to get caught in a rut – socializing with the same people, in the same places, out of comfortable habit. But it’s often the spontaneous nights out when one tries something new that the unexpected magic happens. Finding hidden gems within your city and rubbing shoulders with a new crowd.

To kick start the movement, Heineken® is staging a series of epic city explorations in October and November in Joburg, Cape Town and Durban – and you will want to come along for the ride. Throughout the campaign there will be other events to allow a wider group to experience their City while the campaign will culminate in something really special.

“When you open your city, you open your world, which is why we’re on a quest to inspire Heineken® fans to view their cities in a totally new light. We want to ignite the imagination of urban dwellers, by inviting people to explore their metropole by simply visiting new parts of their city to see what it has to offer” says Heineken® South Africa Marketing Manager, Themba Ratsibe.

In a break from the old routine, luxury vehicles will take Heineken winners on an incredible journey through their city, with stop-offs at a number of undisclosed (and unexpected) locations, for a night to remember. Gagasi FM’s SPHEctacula will host the Durban tour, while KFM’s the Flash Drive presenter, Carl Wastie will escort Capetonian guests. Jo’burg locals will be accompanied by YFM’s DJ Sabby.

Entering is easy

Want a ticket to ride? Social media is your playground. To enter, visit @HeinekenSA on Twitter or Facebook and search #OpenYourCity for more info. More tickets are up for grabs on your favourite radio stations, Gagasi FM, KFM and YFM so tune in to win.

If you aren’t in one of these cities you can still take part! Purchase any Heineken, use the unique code on the underliner/pull tab and you could stand a chance to win a once in a lifetime trip to Miami or other prizes including Uber vouchers or the chance to open your city with an Entertainer app subscription.

Follow the conversation at #OpenYourCity.

The countdown for this year’s well-established and much-anticipated Cell C Playing for Pink Ladies Invitational Polo, taking place on Saturday, 28 October 2017, has officially begun. Hosted at the prestigious Inanda Club, located in the heart of Sandton, this annual event promises to once again surprise and delight guests.

Now in its third year, the occasion will see some of South Africa’s biggest A-listers, influencers, sports personalities and all round fashion enthusiasts painting the Inanda grounds in chic hues of pink - Pink Garden, to be exact – which is the theme of this year’s event. Guests in attendance can look forward to a day of pampering, gourmet food and drinks courtesy of Diageo and Ice Tropez, all set against the backdrop of an energetic polo match. Another much-anticipated highlight of the event is a special performance by the talented, multi-award winning Mafikizolo, as well as a spectacular show by the enigmatic female rapper, Rouge, who will be performing from her newly released album, “New Era”.

Of course, at the heart of the Cell C Playing for Pink Ladies Invitational Polo event lies a great cause: proceeds from the day will be donated to Reach for Recovery’s Ditto Project. The project benefits women from low income groups who cannot afford to undergo reconstructive surgery, but are fitted with an external breast prosthesis after having breast cancer, thus restoring their dignity.

On display at the event will be a selection of high-end pop-up stores for guests to indulge in a bit of luxury shopping and peruse at their leisure. Guests can expect beautiful fashion pieces by the talented Nhlanhla Nciza and her brand NN Vintage, touch up their make up or try out the latest catwalk looks with Clarins, learn the tricks of the trade from ghd hair professionals, pamper their hands with a well-deserved express mani from SOHO, come and experience the incredible new Elie Saab fragrance ‘Woman of Now’, or spoil themselves with the latest in polo attire from La Martina.

Guests will also have the opportunity to sparkle even brighter with stunning Swarovski crystals from Jenni Gault International, experience the latest and most innovative in cellular technology with Cell C, try out sizzling shades from Erin’s Optometrists, and engage and learn from ladies who have survived breast cancer and are living strong. The cause’s resident specialist Radiologist, Dr Jowie Mbengo, will also attend the event, where guests will have a chance to ask questions and to learn more about breast health and breast screening.

“We are beyond thrilled to have these world-class pop-ups with us at this year’s Cell C Playing for Pink Ladies Invitational Polo. These stores are a great way for our guests to unwind, enjoy a bit of much needed pampering and shopping, all in a relaxed and glamorous atmosphere. We encourage one and all to come out and spend a fabulous day with us whilst supporting and changing lives for a great cause,” notes Edith Venter, CEO of Edith Unlimited.

Tickets are available at TicketPros, with general access starting at R650 per ticket and it doesn't end there, add an extra R100 to your ticket price for a spot in the after-party. Visit www.ticketpros.co.za to book your entrance to this truly prestigious occasion (use visa check out to receive a 20% discount on your purchase). Hospitality packages are also available and can be secured by contacting Edith Unlimited on 011 783 5887 or visiting www.edithunlimited.co.za.