Archive for February 2019

Kimberly-Clark Professional™ has launched its new-look 2 ply Kleenex^® toilet tissue incorporating the brand’s innovative Soft Wave embosser technology, which delivers a softer feel and superior absorbency.

In line with the brand’s promise to deliver products that transform the health, hygiene and well-being of its customers, Kimberly-Clark Professional™has once again leveraged insights and technologies to elevate the washroom to new levels of efficacy.

Kimberly-Clark Professional™ General Manager for South Africa, Debbie Hassett, says Kleenex^® toilet tissue is the commercial brand of Baby Soft. “The toilet tissue has been embossed with a wavy pattern, alternating with the trademark Baby Soft^® puppy. The wavy pattern plays an instrumental role in delivering a softer feel and improving the absorbency levels of the product.

“The packaging has also been re-designed to reflect the changes to the product and has a visual of the wavy pattern on the roll, highlighting the new Soft Wave embosser technology. Importantly, the new design is indicative of our commitment to developing creative and sustainable proprietary packaging design solutions that are decorative and environmentally-friendly,” she adds.

She says that all Kimberly-Clark Professional™ products are created to help maximise efficiency and productivity. “They deliver against the highest hygiene standards while allowing the highest level of comfort and we are particularly proud of our ability to partner with our customers to deliver exceptional health and hygiene solutions.”

To celebrate the launch of its new bathroom tissue, Kimberly-Clark Professional™ is partnering with the Guide Dog Association of South Africa. “Partnering with the Guide Dog Association makes sense to us given the caring work the organisation does for visually impaired people in South Africa,” says Hassett.

Interestingly, the puppy on Kleenex toilet tissue was originally a suggestion of an executive at the Scott^® Paper Company’s Andrex^™ line in the United Kingdom in 1972, aimed at demonstrating softness and vulnerability. It went on to become one of the most loved advertising icons in the country. It was such a success that in 2003, a few years after Scott Paper was acquired by Kimberly-Clark, the puppy was adopted for its own Cottonelle^™ brand in the UK, and for Baby Soft^® in South Africa.

Hassett says Kimberly-Clark Professional™ will never stop finding innovative ways to enhance its products and packaging. “Our company is all about exploring, developing and acquiring new technologies.

“We also leverage strategic partnerships and alliances to help create sustainable health and hygiene solutions. Billions of people choose our products every day to make a positive difference in their lives. That is a big responsibility and one we take seriously,” she concludes.

Consumer Price Index (CPI) figures in South Africa are on an increase as the country continues on its inflationary trajectory. In 2018 CPI rose from 4.78% in 2018 to 5.27% in 2019, leaving many households with cash-strapped budgets. Leaving them in the unenviable position of needing to cut items off their grocery lists.

However, not all price adjustments are going to be unpalatable for South Africans during Budget Speech 2019 as Hellmann’s® mayonnaise announces a price drop of over 30% in their recommended retail price nationwide.

On budget day, Hellmann’s® will be monitoring the expected tax increases on premium items, and to ensure that South African’s can still afford their favourite luxury mayonnaise, Hellmann’s® will be decreasing the price of their luxury product in real time as the price of other luxury products increase.

“Our consumers have been unwavering in their support of our brand since 2015, as a business we would like to thank them for this by supplying our product at a reduced price of over 30% off our recommended retail price,” says Bawinile Kwela, Brand Manager of Hellmann’s® South Africa.

Hellmann’s® believes that their customers should not need to compromise on their grocery purchases, nor on the quality of what they would like to consume. You get the same Hellmann’s® mayonnaise, with all its original ingredients, so there is no compromise in quality.

We’ve seen that food and non-alcoholic beverages are increasing by 3% year-on-year. Milk, eggs and cheese have increased by 1,3%, with oils and fats increasing by 1,7% last year. It’s important to note that Hellmann’s® is made with high-quality ingredients and this brand in particular holds a premium mayonnaise brand status. Making its whopping reduction in price even more appealing to consumers.

The company would like to reiterate that the drop in price will not affect the quality of the product and consumers will enjoy the same taste they have grown to love in Hellmann's mayonnaise ‘Our clients will still be purchasing the premium multi-purpose kitchen condiment to which they have become accustomed,” says Bawinile Kwela, Brand Manager of Hellmann’s® South Africa.

Although the 30% price drop is the recommended retail reduction in price, it is at the discretion of retailers as to how much they will decrease the price of their Hellmann’s® mayonnaise stock by.

Follow the price drop in real time, on twitter @HellmannsZA and watch, as consumer price items increase, the price of Hellmann’s® mayonnaise will decrease.

Hellmann’s new recommended retail price is R49,99 for the 789g (Retailers had it at R74,99 to R79,99) and R29,99 for the 394g (Retailers had it at R49,99 to R50,99).

KIMBERLY-CLARK PROFESSIONAL™ INTRODUCES NEW 2 PLY KLEENEX® TOILET TISSUE WITH SOFT WAVE EMBOSSER TECHNOLOGY

Hellmann’s® Nationwide Price Slash