Archive for August 2017

Glamour and goodwill will come together on Saturday, October 28 for the third time at the Cell C Playing for Pink Ladies Invitational Polo 2017 which takes place at the exquisite Inanda Club in Sandton, Johannesburg.

The annual event, presented by Edith Unlimited, seeks to raise funds for Reach for Recovery in support of breast cancer awareness, while at the same time offering guests an incredible day of sportsmanship, entertainment, high-fashion, retail therapy and pampering.

“Part of our role as pillars in our community is to offer our unfailing support to the women of our community who are in need. With one in every 26 women likely to be diagnosed with breast cancer, it is up to us to come together to raise funds for those who do not have access to the support and care required to overcome this disease. The Cell C Playing for Pink Ladies Invitational Polo 2017 gives us a wonderful opportunity to celebrate everything that makes us uniquely feminine, while taking a stand for those who are not in a position to do so because of their illness,” says CEO of Edith Unlimited, Edith Venter.

Reach for Recovery is a non-profit organisation facilitating the support and care of newly diagnosed breast cancer patients, those currently undergoing treatment, as well as those in remission. The initiative’s Ditto Project, aimed at helping women from lower income groups to regain their confidence after diagnosis and surgery, will also benefit from the day’s proceedings.

“Our organisation is built on the simple principle that a woman who has endured and survived the trauma of breast cancer will give freely of her time, experience and care to another woman faced with the same diagnosis. The Cell C Playing for Pink Ladies Invitational Polo 2017 proves that in fact this is true of all men and women, and even those whose lives have not been touched by this disease are willing to do what they can in support of women with breast cancer. For this reason, we feel truly honoured to be part of this incredible occasion,” adds Reach for Recovery National Chairperson, Stephane Jacobs.

“The Cell C Playing for Pink Ladies Invitational Polo 2017 is in its third tenure and we, as Cell C, are proud sponsors of such an auspicious and elegant event. Cell C’s core focus is women empowerment and an event such as this, is the perfect vehicle to raise awareness and show our support to those women affected by, as well as those victorious, in defeating this disease. We once again look forward to hosting a world-class event in support of a meaningful cause,” concludes Managing Executive of the Cell C Foundation, Suzette van der Merwe.

Tickets are available at Ticketpro, with general access starting at R650 per ticket. Visit www.ticketpros.co.za to book your entrance to this truly prestigious occasion. Hospitality packages are also available and can be secured by contacting Edith Unlimited on 011 783 5887 or visiting www.edithunlimited.co.za.

While double-tapping a perfect photo, placing a flattering filter over a moment and securing an admirable number of ‘likes’ online is certainly gratifying, can it really compare to the warmth and generosity of human interaction in the real world? Experts agree that while social media may have its place, it is no substitute for the joy of sharing generously of one’s time and attention.

Mugg & Bean is a brand known for giving more, evidenced by their giant muffins and slices of cake, their bottomless coffee and hot chocolate and unhurried, relaxed atmosphere. This season, they are on a mission to bring the real meaning of sharing and generosity back to our everyday lives. “In today’s digital era, the very definition of sharing is becoming lost in the clutter of ‘likes’, filters and perfect camera angles,” says Mugg & Bean Marketing Executive, Jacquie Schultz.

As patrons of Mugg & Bean well know, the simple act of meeting over a bottomless cup of coffee or an indulgent meal invites meaningful conversation, whether it’s between friends, family or business associates – people being generous with their time, sharing real face-to-face connection. This generosity is something aspiring musician Zuko discovered first-hand, when the brand’s marketing team staged a birthday surprise, which realised the true sentiment of birthday wishes her friends sent her for her birthday.

By secretly bringing her family and friends together so they could surprise her and wish her in person while she was on, what she thought was, a normal Mugg & Bean commercial shoot, Zuko experienced the power of true generosity of spirit and sharing. “The rush of warmth I felt when my family arrived in-person to wish me happy birthday cannot be described. I hadn’t seen them for many months and I had to pinch myself to believe this experience was real,” says Zuko.

“When we engage with social media it’s very easy to think that we are maintaining our connection with our loved ones, but the fact of the matter remains that we are simply keeping tabs on them. By ‘liking’ or even ‘loving’ their posts we are not actually engaging with our friends. For me there is nothing like face-to-face human interaction,” adds Zuko.

The poignant moment was captured and turned into a television commercial to convey the importance of reconnecting people in the real world. To further support the local flavour of the advertisement, local award-winning artists, Majozi and Tresor’s latest track The Woods was used as the catchy tune.

“At Mugg & Bean we’re passionate about bringing back the kind of sharing that shows the real meaning of sharing and generosity, which leaves the world feeling more wonderful,” concludes Schultz.

It would seem that Mugg & Bean certainly has a point. Perhaps it is time to welcome a touch of real sharing back into our daily lives. Be part of the movement and #ShareGenerous, so that together with Mugg & Bean, we bring back the true meaning of sharing!

EVENT: CELL C PLAYING FOR PINK LADIES INVITATIONAL POLO

Zuko Discovers the True Meaning of Sharing Away from the Clicks, Likes and Double Taps of Social Media