Love Beyond Roses: Shifting the Spotlight to Husbands this Valentine's Month

Why the colour orange? In colour psychology, orange represents enthusiasm, emotional strength, upliftment, social communication and creativity. These are traits they believe need to be embodied by the type of husbands who will change the state of marriages and families in our country, hence orange is their brand colour. 

Valentine's Day has long been associated with expressions of love towards women, but Two & A Half Husbands is ushering in a fresh perspective this February. With "Orange is the new Red," they aim to shine a spotlight on extraordinary husbands and men in our lives who often take a backseat in the traditional narrative of this love-filled month.

In a world of love, Two & A Half Husbands believes it's time to transcend conventional norms and celebrate the rich tapestry of love within relationships. "Orange is the new Red" invites couples to embrace a celebration that acknowledges husbands for their love, support and contributions.

Key highlights of the "Orange is the new Red" campaign include:

•         Recognition: Move away from the stereotypical norms and celebrate love as a mutual exchange. Recognize the efforts and love that husbands contribute to relationships.

•         Social Media Challenge: Engage with the campaign by participating in the #OrangeIsTheNewRedChallenge on social media. Share stories, photos and experiences that highlight the special moments with husbands, inspiring others to join the movement.

•         Podcast Takeover: In February, instead of their regular programming, the husbands will step away from the microphones giving way to the wives who will cover topics that express appreciation and celebration for their husbands and offer encouragement to these men as they become better husbands.

•         Show & live Podcast Recording: Two & A Half Husbands will host an event in February, meant to create a space where love stories and celebrations of husbands will be shared through music, comedy and a live podcast recording. This event will be an opportunity for people to connect and embrace the idea of making the celebration of husbands a normal part of our love experience.

Two & A Half Husbands invites everyone to join them in making this Valentine's Month a truly inclusive and memorable experience. Let's break away from tradition and create a new narrative that celebrates love in a fuller way.

For more information, please visit @twoandahalfhusbands on Instagram & YouTube.

About Two & A Half Husbands

Two & A Half Husbands is a platform that is committed to the journey of transformative love where honest exchanges from Husbands who are driven by faithfulness for their wives and solid family values come together to celebrate becoming better husbands. The "Orange is the new Red" campaign is a testament to our dedication to changing the country, one family, one marriage, one husband, one episode at a time.